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The site northformen.co.uk states the following, "An original concept in mens hair." I noticed that the website also said " 9988; WHERE MODERN GROOMING MEETS TRADITIONAL VALUES ." They also stated " North For Men is a contemporary mens hair salon in Guiseley with roots dating back to 1937. Our customers keep coming back thanks to the high end styling and easy-going, friendly environment that blends traditional barber shop values with the edge of a modern salon. Dont be fooled though, the team are definitely not lost in this traditional past youll find all the mod cons and products in-situ here." The meta header had North for Men as the first keyword. This keyword was followed by American Crew hair products, barbers, and guiseley which isn't as important as North for Men. The other words the site used was Leeds. grooming is also included but might not be seen by web engines.